The Origin Story

My Story – Welcome to the Pack

My name is Unique Everett. I was born and raised in Brooklyn, New York—one of seven in a big family, but always the lone wolf. I’ve always followed my own path, driven by creativity and hustle. Whether it was epoxy art, tufting rugs, detailing cars, or any hands-on grind that kept me moving—I’ve always been about making something real with my own two hands.

Fashion? That’s been a passion forever. One day I saw creators online crocheting their own clothes and thought, I can do that too. So I did. I hit YouTube, practiced nonstop, and turned thread into art. One craft led to another, and before I knew it, I was building something way bigger than just clothes or decor—I was building Absolutely Unique.

This brand is me, through and through. From handmade pieces to streetwear, from decor to creative expression—Absolutely Unique is a reflection of how I live, think, and create. The name comes from who I am—Unique—and the mission is simple: to keep everything bold, one-of-a-kind, and made with purpose.

The paw print in my logo? It’s not just a design—it’s a symbol. It represents the wolf. I’ve always connected with their energy—strong when alone, unstoppable when in a pack. That’s the energy I bring to every piece I drop. And if you’re here, reading this, supporting, vibing, wearing the brand—you’re part of the AU Pack.

You’ll also notice Viking-inspired runes in the logo. Those aren’t just for style—they stand for strength, love, friendship, and being absolutely unique. All of it ties together: raw creativity, handmade hustle, and a fearless tribe.

This is just the beginning. I’m starting with handcrafted items and graphic tees—but AU is growing into something way deeper: fashion, home goods, a lifestyle, a movement.

Born a Cancer. Born to create.

Born to lead a pack.

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